Recast provides a channel of communication for enabling consumers to be reached whilst at Point of Sale.

Loyalty providers can have the ability to deliver messages to loyalty members and store operations staff via the Point of Sale screen. Loyalty members can be targeted with promotions and offers and operations staff can be instructed to offer discounts and rewards based on customer purchasing behaviour.

Recast also has the ability to insert data, including graphical content, onto the customers receipt so that messages, promotions and advertisements can be placed onto the receipt.